The Business Technology Network is a full service group offering content via print products, online platforms, and in-person and virtual events. We reach many disciplines within the Communications industry, including Carriers and Service Providers, the Telecom and Services Channel, and Mobile specialists. By aligning our content with the context of the delivery vehicles our audiences utilize, we offer the greatest possible reach and engagement into each element of the Communications market for advertisers, sponsors, exhibitors and underwriters.
We offer a unique editorial anatomy for each brand in our network, creating unique content for each level of engagement our audience chooses to participate in. For example, we have unique content on our websites that include blogs, columns, articles, reports and other data – all serving a unique purpose in our audience's decision making process. Our offline content – including magazines, tradeshows and other face-to-face events – enable their own value to the audience, and also align with where the reader, user or attendee is in their decision making process.
The Business Technology Network matches readers' and users' interest in important business-shaping content with a variety of platforms and delivery vehicles, each with content shaped to maximize engagement on those specific platforms – and to meet marketers' interest in identifying and engaging with specific market segments at appropriate times in their decision making processes.
For more than two decades, Channel Partners has been the leader in providing news and analysis to indirect sales channels serving the communications industry. It is the unrivaled resource for resellers, aggregators, agents, brokers, VARs, systems integrators, interconnects and dealers that provide network-based communications and computing services, associated CPE and applications as well as managed and professional services. Channel Partners is the official media of the Channel Partners Conference & Expo.
Channel Partners' Partner Marketing Toolbox is designed to help channel partners position their telecom and IT solutions as ways to create business value for their customers. This unique resource offers market information and marketing tools that partners can use in their own go-to-market conversations and presentations. Created by Channel Partners for channel partners, the Partner Marketing Toolbox includes slides, infographics, videos, reports, calculators and more.